I’ve been thinking about Jaffa cakes

I am still unable to eat a Jaffa cake without mimicking this old commercial.

I’ve been thinking about idiot-proof advertising

I was going to write a really insightful blog post about instructions for idiots (such as, ‘Use like regular soap’ on a bar of soap, and ‘Some assembly required’ on a jigsaw,) but the disclaimer at the end of this commercial really needs no further introduction…